Before taking you into depth, I would like to start with SEO (Search Engine Optimization) introduction & how is it relevant to digital marketing. Basically, SEO is a measurable & repeatable process that helps in making your website a better ranking site in the search engines than any other competitor website with the same niche. So, is it worth to hire SEO Company in Ahmedabad? There are millions of people who surf the internet and seek a site for the information they need. If your website offers good information but doesn’t show up when they look for it then, your site is just useless! UGH!
The SEO Ahmedabad helps in developing a website that is easy to find by surfers. When anyone asks me for the importance of SEO in the digital marketing world, I would say, SEO is the backbone of digital marketing. Without quality SEO services, your efforts of strong digital presence will go directly into the gutter. Sorry but that’s the truth! There are more than 15 billion online searches every month, it might be more than this. Day after day, businesses are shifting towards online rather than local stores or presence physically.
SEO provides opportunities of substantial levels of free advertising which could make your website rank effectively in the initial pages of SERP (Search Engine Result Page) and offer a good ROI (Return-on-investment). So, this was a basic introduction, let’s dive deep into SEO world!
How SEO Works?
As I said earlier, search engines are just a text-driven software that crawls web-page contents. They perform some defined tasks like crawling, scanning, recovering, and storing indexes. The search engines use different algorithms based on different factors that are enlisted below:
1) Meta Tags:
provide Metadata about the HTML document that are used by search engines to evaluate the website content.
2) Keyword density:
Through this, one will get an idea about the number of times any particular keyword is used in the website content. There is no doubt, it is important to factor to determine whether the web page is relevant to any specified keyword or not.
3) Inbound links:
The inbound link is a link placed on other websites that navigate to your website. The search engines use inbound links to make ranking the websites. Thus, it is a necessity to make certain inbound links for high rankings and significant website traffic.
4) Content matters the most:
The website content is the most important aspect for search-engine rankings. Quality content on the website is so much important which has relevant keywords. Ultimately, it can make the website more valuable to the visitors and the search engines too.
Although the SEO cycle has some effective work way: 1) crawling, 2) indexing, 3) search engine algorithms, and 4) retrieving that any SEO nerds should learn & practise to make the efforts worth!
What is the bottom line?
I hope, you’re getting what I meant about SEO & how it can upgrade your business level. Hire the best SEO Company in Ahmedabad and become a “Hero”. Be smart, active, & digital!